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Cornell Lab of Ornithology

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Disseminate Results: How-to

 

Inform public policy:

  • report analyses in a timely manner
  • report via varied outlets ("hard" science as well as popular media)
  • communicate directly with decision makers and stakeholders
  • provide information to communities, allowing them to take appropriate steps

 

Add to the body of scientific knowledge:

  • ensure high-quality scientific output
  • publish peer-reviewed journal articles
  • raise new research questions

 

Work with media outlets:

  • know what media outlets need in order to cover your program
  • develop a "hook" to catch media attention
  • provide "B-roll" footage
  • present new angles and ideas to maintain media interest
  • tailor presentations/articles to reach specific audiences

 

Give appropriate attributions:

  • add key volunteers to authors lists

 

 


Have any How-to ideas for this step?  Soon you will be able to share them through our discussion forum.


 

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