Fast-growing social networking site
celebrates first year anniversary with birding story contest 

For release: February 9, 2011

New York—Founded one year ago, the social networking partnership between the Natural Resources Defense Council and the Cornell Lab of Ornithology is celebrating its first anniversary with a birding story contest. New and returning site members are invited to share what they love most about birds at or its associated Facebook page from February 14 through 18. will provide prizes to a few randomly selected contest participants.

“ has filled an important space in the birding community,” said Susan Casey-Lefkowitz, NRDC international program director and one of the founders of the site. “We look forward to members sharing their stories on this anniversary about why they love birds or what the site has meant to them and their birding.”

Over its first year, has grown to a member base of nearly 4,000 bird enthusiasts. also reaches a wide community of bird lovers through its facebook pages and through its twitter feed (@weluvbirds).

“The WeLoveBirds community actively exchanges information through blogs, birding questions, photos, and videos,” said Miyoko Chu, director of Communications at the Cornell Lab of Ornithology. “It’s truly an expression of why people love birds, every day of the year.” started in February 2010 as a free, interactive online community for bird enthusiasts, offering an open social network of people who are passionate about birds. The site features access to information on birds and birding from a leading ornithology lab; and the chance to make a positive difference for birds and their habitats.

For more information, or to join the community, go to:


Media Contacts:

Josh Mogerman, NRDC, 312-651-7909, 773-531-5359,

Pat Leonard, Cornell Lab of Ornithology, (607) 254-2137, 


The Natural Resources Defense Council (NRDC) is an international nonprofit environmental organization with more than 1.3 million members and online activists. Since 1970, our lawyers, scientists, and other environmental specialists have worked to protect the world's natural resources, public health, and the environment. NRDC has offices in New York City, Washington, D.C., Los Angeles, San Francisco, Chicago, Livingston, Montana, and Beijing. Visit us at 

The Cornell Lab of Ornithology is a membership institution dedicated to interpreting and conserving the earth’s biological diversity through research, education, and citizen science focused on birds. Visit the Cornell Lab’s website at

Cornell Lab of Ornithology
159 Sapsucker Woods Rd, Ithaca NY 14850
Call toll-free (800) 843-BIRD (2473)

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