Peter Kopp

Direct Response Fundraising Manager


Fundraising • Marketing • Communications • Project Management

I manage the Cornell Lab’s funding-focused outreach to most of its members, donors, and potential supporters. My goal is to create communication strategies that nurture and strengthen people’s connection with the Lab, and which hopefully inspire them to support it financially. We regularly test and refine our messaging via mail, phone, and digital channels to maximize long-term value for both the Lab and the individuals who support its work.

Contributions from more than one hundred thousand people constitute a majority of the Lab’s annual funding, so this task is of both great importance and magnitude. Thankfully, I’m part of a high-functioning team assembled to meet this need, with a shared goal of advancing the understanding of nature and engaging people of all ages in learning about birds and protecting the planet. As a responsible global citizen, a lover of nature, and a new father, I’m proud to help the bird-loving community support research aimed at preserving our natural world.

Center Advancement

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Golden-cheeked Warbler by Bryan Calk/Macaulay Library