Licensing

When to Use Logos in Partnerships

When working with third parties in a variety of partnership and licensing situations, a common question is whether to use the Cornell Lab’s logo on the resulting products. Here’s some guidance:

  • By default, do not use the Lab’s logo on third-party products. Instead, credit the Lab with text.
  • If inclusion of the logo is important for branded visibility, it must be clearly tied to the specific asset in ways that will not be confused with endorsement or partnership of the third-party product or platform where the asset is featured.
  • In these instances, use the Cornell Lab logo without a project name. If it is important to include the project name, use the Lab logo lockup. Do not use Cornell University or CALS logos.
  • The Lab should provide logo artwork and guidelines for color and minimum sizing and review the logo use.
  • For additional questions on logo use with licensed products, contact Miyoko Chu, mcc37

Additional Licensing Questions

If you or a collaborator has a question about licensing various Lab assets, use the Marketing and Communications Universal Request Form.

For general background information about licensing, the following people can help you:

See also additional guidance on crediting Lab assets and crediting multimedia.